Bass Coast is an intimate electronic music festival hosted in the forests of Merrit, BC. It values community, musical innovation, and environmental sustainability. Inspiration was drawn from the undulating forms of topographic maps to create a dynamic identity to reflect the rhythm created by the people, the landscape and the music at Bass Coast.
Poster
This illustrative approach begun as hand drawings that resembled the undulating forms seen in topographic maps. These drawings were created by hand and scanned to create slight distortions to the pattern to bring out a more ‘digital’ look. The drawings were then vectorized to become the new defining ‘mark’ of Bass Coast. Spliced and warped type was incorporated to show the concept of rhythm while a combination of solid, and outlined forms and exaggerated colours, reminiscent of of nature worked together to create a sense of energy and depth within the poster.
Ticket
Festival Program
A double sided accordion style program was designed for compactness and ease of access to information. Pulled out, the front displays the festival schedule over 3 days, on the reverse is secondary information such as the festival description and a self scheduler so attendees can keep track of their preferred set times. Once fully opened, the inside displays the festival map with new icons created to identify key locations on the ground. Additional information on this side includes blurbs about some main headliners and harm reduction tips regarding, consent, hydration and foot protection.
Motion Graphics
The new festival mark was further explored through motion graphics. Elements such as the undulating form, colours and spliced type treatments were carried throughout the piece to maintain consistency between the components. The motion piece acts as a promotional/teaser for Bass Coast displaying information about the festival and also featuring names of select artists from the lineup. Keeping with the concept of rhythm, the type moves to the rhythm of the track, ‘100%’ by Bass Coast artists, BNW or Blondtron and Waspy.
Poster
Ticket
Program
Program Close Up
Poster Close Up
Ticket Close Up
Ticket Close Up
Side 1 – Self Scheduler/Festival Description
Self Scheduler Close Up
Description Close Up
Side 2 – Festival Schedule
Festival Schedule Close Up
Program Opened
Artist Description Close Up
Map Icons Close Up
Harm Reduction Tips – Close Up
Bass Coast Motion Graphics – Teaser